You get to pick
- Your Race - which determines what kind of ships and weapons you start out with.
- Your Bloodline - which determines what your character portrait looks like
- Your Background - which changes your starting system and corporation
- Your Name - Which might get respect / lols / changedbyGM depending what you use.
So, character creation doesn't commit you to anything other than a name, a face and a certain kind of free ship every time you need one. So, pick your starting character based on the face and racial history, because you can't change that, and pick a good name, because you can't change that either.